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PNW ESPRESSO
What's Next?
Here is a list of the tasks I'm working on and the progress made. Bookmark this page in your browser. It will automatically refresh every 10 minutes.
SKIP TO TODAY
dec 3-9
Research and Concept Development
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Brand Alignment
- PNW Cookies' brand, values, and aesthetic consistency.
- Develop a unique angle for the coffee shop that complements PNW Cookies.
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Concept Development
- Brainstorm names closely linked to PNW Cookies.
- Final: Espresso by PNW Cookie Company
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Market Research
- Analyze current trends in coffee shop branding.
- Understand the target audience, especially focusing on vegan and coffee enthusiasts.
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dec 10-23
brand identity creation
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Brand Messaging:
- Craft a unique value proposition.
- Develop taglines and key messaging that align with the vegan and coffee theme.
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dec 31-jan 13
physical branding elements
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Logo & Visual Identity
- Design a logo that marries the coffee shop concept with PNW Cookies' branding.
- Develop a color palette, typography, and visual elements.
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Exterior Branding:
- Signage design ideas that's visible and inviting.
- Window decals or exterior designs.
- Mockups
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jan 14-26
DIGITAL PRESENCE
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Merchandise:
- Design branded merchandise like mugs, t-shirts, etc.
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Packaging and Collateral:
- Coffee cup design (sustainable materials).
- Napkins, bags, and other packaging materials.
- Uniforms for staff with brand logo.
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Website Integration:
- Integrate the coffee shop page into the existing PNW Cookies website.
- Ensure online branding is consistent with physical branding.
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jan 28-feb 17
Operational Systems Development
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Interior Branding:
- Menu design.
- Wall art or decor that reflects the brand identity.
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Management Systems:
- Implement a point of sale (POS) system that tracks sales and inventory.
- Create a system for employee scheduling and payroll.
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Employee Training Setup:
- Develop training materials focused on customer service and brand values.
- Train staff on the use of POS and other operational tools.
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feb 18-29
LAUNCH & MARKETING
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Social Media Strategy:
- Plan a social media campaign for the launch.
- Regular content creation plan (photos, stories, promotions).
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Quality Control:
- Establish protocols for consistent coffee and cookie quality.
- Regular staff meetings to ensure adherence to brand standards.
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Soft Launch:
- Invite a small group for feedback and initial promotion.
- Incorporate feedback into final preparations.
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Grand Opening:
- Plan a grand opening event with promotions.
- Leverage social media and local press for publicity.
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Post-Launch Evaluation:
- Gather customer feedback.
- Adjust operations and branding elements as necessary.
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finish line
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